Over the last few articles we have talked a lot about #branding and how branding helps users to connect emotionally to your brand or company. We say that branding is a process of building a brand and we also saw that a brand means emotional attachment and not just the visual aspects of your company.

In my recent #branding articles, I’ve shared insights on branding, rebranding, and why many companies decide to update their identity. If you’ve read those pieces, you can probably relate them to your own business.

In my last two articles, I explained a lot about logo design, branding, and brand refreshes. I recommend reading those first for a better understanding. Generally, companies decide to rebrand when they don’t have a strong visual identity, or when they haven’t updated it for many years. This kind of rebranding can be seen with Animal Planet, Airbnb, or McDonald’s.

If you read my last article, you know how important the basics are. The first example I shared with you was about file formats. If you don’t recall, here it is.

Educating business and startup owners about design theory (not tutorials 😁), sharing insights on how design and marketing can help build successful brands.